http://blog.mcorpconsulting.com/2009/12/11/whats-in-a-brand-name-some-companies-just-dont-want-you-to-know/ On the Touchpoints that drive brand, marketing & customer experience results Wed, 31 Mar 2010 10:06:32 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://blog.mcorpconsulting.com/2009/12/11/whats-in-a-brand-name-some-companies-just-dont-want-you-to-know/comment-page-1/#comment-620 Solomon Nardella Fri, 05 Mar 2010 14:47:55 +0000 http://blog.mcorpconsulting.com/?p=785#comment-620 What a newsworthy web site you have, I have in reality enjoyed reading it, which can not be said of 70% off all blogs that i call on. Because of this reason i'll recommend you to my email list. What a newsworthy web site you have, I have in reality enjoyed reading it, which can not be said of 70% off all blogs that i call on. Because of this reason i’ll recommend you to my email list.

]]> http://blog.mcorpconsulting.com/2009/12/11/whats-in-a-brand-name-some-companies-just-dont-want-you-to-know/comment-page-1/#comment-511 Martin Jelsema Thu, 21 Jan 2010 20:37:27 +0000 http://blog.mcorpconsulting.com/?p=785#comment-511 Altria may be a name that means nothing at the present time. Neither did Phillip Morris upon its inception. Over time, Altria and Xe will communicate meaning to their stakeholders. The important thing for brand custodians to remember is that what they do today will reflect on the company in future years. So, yes, establish the new order, ingrain it in employees and then consistently police and protect all aspects of brand exposure to all brand touchpoints. Altria may be a name that means nothing at the present time. Neither did Phillip Morris upon its inception. Over time, Altria and Xe will communicate meaning to their stakeholders. The important thing for brand custodians to remember is that what they do today will reflect on the company in future years. So, yes, establish the new order, ingrain it in employees and then consistently police and protect all aspects of brand exposure to all brand touchpoints.

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