http://blog.mcorpconsulting.com/2009/08/04/mcorp-insight-develop-a-brand-and-marketing-performance-measurement-strategy-and-apply-it-consistently-over-time/ On the Touchpoints that drive brand, marketing & customer experience results Wed, 31 Mar 2010 10:06:32 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://blog.mcorpconsulting.com/2009/08/04/mcorp-insight-develop-a-brand-and-marketing-performance-measurement-strategy-and-apply-it-consistently-over-time/comment-page-1/#comment-668 Blogging Guidebook Wed, 31 Mar 2010 10:06:32 +0000 http://blog.mcorpconsulting.com/?p=589#comment-668 Beneficial points addressed here. I am glad to you for that, still you deserve more thanks than that. I have colour blindness. I mainly use Firefox browser and regard a number of sites are baffling to apprehend thanks to a careless range of colors applied. However, here, as the range of colors is great, the design is super tidy and pleasurable to comprehend. I don’t know whether it was a premeditated and conscious undertaking, or just the ‘luck of the draw’, but I still thank you. Beneficial points addressed here. I am glad to you for that, still you deserve more thanks than that. I have colour blindness. I mainly use Firefox browser and regard a number of sites are baffling to apprehend thanks to a careless range of colors applied. However, here, as the range of colors is great, the design is super tidy and pleasurable to comprehend. I don’t know whether it was a premeditated and conscious undertaking, or just the ‘luck of the draw’, but I still thank you.

]]> http://blog.mcorpconsulting.com/2009/08/04/mcorp-insight-develop-a-brand-and-marketing-performance-measurement-strategy-and-apply-it-consistently-over-time/comment-page-1/#comment-354 Stacey Barr Wed, 05 Aug 2009 03:08:23 +0000 http://blog.mcorpconsulting.com/?p=589#comment-354 Do you think that one of the obstacles to marketing and corporate executives leading the charge to measure what matters about marketing is that they aren't sure what aspects are worth measuring? I recently bought a book that contains 103 marketing metrics, and NO WAY would I recommend anyone try and measure them all! So how do you where to start? One strategy I've found very useful is to: 1) decide what are the very few results that great marketing should deliver (eg high quality leads that the sales team can more easily convert to customers) 2) flowchart the marketing process and decide which are the critical steps in the process that impact the results from step 1 above 3) measure just a few of those "in-process" steps and then start testing and tuning to get better results as defined in step 1 What do you think? Smiles, Stacey. Do you think that one of the obstacles to marketing and corporate executives leading the charge to measure what matters about marketing is that they aren’t sure what aspects are worth measuring? I recently bought a book that contains 103 marketing metrics, and NO WAY would I recommend anyone try and measure them all! So how do you where to start? One strategy I’ve found very useful is to:
1) decide what are the very few results that great marketing should deliver (eg high quality leads that the sales team can more easily convert to customers)
2) flowchart the marketing process and decide which are the critical steps in the process that impact the results from step 1 above
3) measure just a few of those “in-process” steps and then start testing and tuning to get better results as defined in step 1
What do you think?
Smiles, Stacey.

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