http://blog.mcorpconsulting.com/2009/07/08/mcorp-insight-moving-towards-a-culture-that-applies-a-rigor-and-accountability-to-measuring-brand-and-marketing-performance-similar-to-that-currently-applied-to-financial-performance/ On the Touchpoints that drive brand, marketing & customer experience results Fri, 05 Mar 2010 14:47:55 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://blog.mcorpconsulting.com/2009/07/08/mcorp-insight-moving-towards-a-culture-that-applies-a-rigor-and-accountability-to-measuring-brand-and-marketing-performance-similar-to-that-currently-applied-to-financial-performance/comment-page-1/#comment-338 Luis Jimenez @luchito Wed, 08 Jul 2009 15:49:14 +0000 http://blog.mcorpconsulting.com/?p=576#comment-338 I'm new to social media and am studying and learning with hopes of adding value to clients. A constant theme in my research is tracking and measurement, but I have yet to see clear examples of how this is executed. Could you share a case study where you showed how to track the "soft stuff," and how you ultimately derived an ROI from it? I’m new to social media and am studying and learning with hopes of adding value to clients. A constant theme in my research is tracking and measurement, but I have yet to see clear examples of how this is executed. Could you share a case study where you showed how to track the “soft stuff,” and how you ultimately derived an ROI from it?

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